The Story
“La Brea,” an adaptive re-use development project on La Brea avenue between 1st and 2nd, features eleven buildings being transformed to host a complementary mix of retail, dining and creative offices.
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Architects from Long Beach based Studio One Eleven are restoring and modernizing the property. |
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Each building’s unique characteristics including wood truss ceilings, exposed brick and steel beams are being highlighted. |
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The site of an Edsel Automobile dealership in the 1950’s, the building was later headquarters to one of LA’s premier printing shops, Continental Graphics Corporation. |
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Today the neighborhood hosts an eclectic mix of showrooms, galleries and retailers with long histories on La Brea avenue including American Rag, Undefeated, La Brea Bakery and Pink’s. |
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We’re carefully curating the La Brea experience to build on this history. |
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We’re inviting an eclectic mix of emerging regional and local retail and dining brands to put down roots. |





