AIR LA BREA
|Nike celebrated its biggest day ever at District La Brea in Los Angeles with a series of ‘sneakeasy’ events, #AirLaBrea in anticipation of the new releases. The events commemorated the past, present, and future of the iconic Air Max sneaker to allow fans a behind the scenes look inside the brand. For Air Max Day they shut down La Brea Avenue for a surprise concert from Travis Scott. It was one big block party.|
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